Question
Discuss cultural and social factors which influence retail consumer behaviour and also distinguish between buyer and consumer.
Answer :
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# Cultural and Social Factors in Retail Consumer Behaviour Retail consumer behaviour refers to the way individuals or groups identify their needs, select products, make purchasing decisions, and use products or services. Consumer behaviour in retailing is influenced by several cultural and social factors. These factors affect what consumers buy, where they shop, how often they shop, and how much they are willing to spend. Culture is one of the most important influences on consumer behaviour. Culture includes the values, beliefs, customs, traditions, language, and lifestyles shared by a particular society. Consumers generally prefer products that are consistent with their cultural values. For example, food preferences, clothing styles, festivals, and buying habits differ from one culture to another. In India, festivals such as Diwali, Eid, Christmas, and Holi can significantly increase demand for clothes, sweets, gifts, decorations, and other products. Retailers therefore consider cultural preferences while
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