Question

Active and Passive Audience

09 Feb 2026
Answer :
Word Count : 321
The concepts of active and passive audience are important in understanding how people interact with digital media content. An active audience refers to individuals who consciously engage with media, interpret messages based on their own experiences, and often participate in creating or sharing content. In digital media, active audiences do not simply receive information but interact with it through actions such as commenting, liking, sharing, and producing their own content. They critically analyze media messages, question their meanings, and may accept, reject, or reinterpret them. Social media platforms like YouTube, Instagram, and X
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