Transfer pricing is a critical concept in international marketing and multinational business management, referring to the pricing of goods, services, or intangible assets transferred between divisions, subsidiaries, or affiliates of the same company across different countries. In essence, transfer price is the price one unit of a product or service charges another division of the same firm, especially when these divisions operate in separate tax jurisdictions. The primary purpose of transfer pricing is to allocate revenue and expenses among different parts of a multinational enterprise (MNE) fairly, while also considering operational efficiency, performance evaluation, and compliance with tax regulations imposed by governments in various countries. Transfer pricing becomes particularly significant in international marketing because multinational firms often operate in multiple markets with diverse economic, legal, and competitive environments, making the pricing decisions highly strategic. In international marketing, transfer pricing has both operational and strategic implications. From an operational perspective, it affects how resources and products move within the company, influencing decisions about production locations, logistics, and supply chain optimization. From a strategic perspective, transfer pricing can be used to optimize a company’s global tax liabilities, manage cash flows, and achieve competitive positioning in different markets. Governments and tax authorities closely monitor transfer pricing practices because it has the potential for tax avoidance; for instance, a firm could artificially inflate transfer prices in high-tax countries to reduce profits there and shift earnings to low-tax jurisdictions, thereby minimizing overall tax burdens. Determining transfer prices requires a careful balance between internal management goals and compliance with international tax regulations. There are several methods widely recognized for setting transfer prices, each with its advantages and limitations. Broadly, these methods can be classified into market-based, cost-based, and negotiated approaches. The market-based method relies on external market prices for similar goods or services. This method is also referred to as the “comparable uncontrolled price” (CUP) method. Here, the transfer price is determined by comparing the price charged in a transaction between unrelated parties in the open market. For instance, if a subsidiary in India sells a product to an unrelated company at $50 per unit, the parent company can set the transfer price for an intercompany sale at a similar level, ensuring that it reflects a