Question
Direct and indirect distribution channels
Answer :
Word Count : 261
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Direct and indirect distribution channels are critical concepts in international marketing, determining how products move from producers to end consumers across different countries. A direct distribution channel involves the manufacturer selling goods or services straight to the consumer without intermediaries. This approach allows companies to maintain greater control over pricing, brand image, and customer relationships. In international markets, direct channels can include company-owned stores, e-commerce platforms, or direct sales teams. For example, global brands like Apple use direct channels by operating their own stores and online platforms, ensuring consistent customer experience
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