Question
Role of Wholesaler in Tourism
Answer :
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Wholesalers in tourism play a crucial role as intermediaries between service providers, such as hotels, airlines, and tour operators, and retail travel agents or directly to customers. They act as aggregators, purchasing large blocks of services at discounted rates and packaging them into attractive tour packages. By doing so, they help in reducing the complexity for travel agents and customers, offering convenience and cost savings. One of the primary roles of a wholesaler is to negotiate with suppliers to secure the
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