Question
Marketing Strategy
Answer :
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Marketing strategy in tourism refers to a systematic plan designed to promote travel products and services, attract customers, and achieve organizational goals. It focuses on identifying target markets, understanding customer needs, and developing suitable promotional and sales activities. In the tourism industry, marketing strategy plays a vital role because services are intangible, seasonal, and highly competitive. The first step in developing a marketing strategy is market segmentation. Tourists are divided into groups based on age, income, purpose of travel, preferences, and geographic location. After segmentation, the organization selects a target market and
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