Question
मापन (Measurement) एवं स्केलिंग (Scaling) की अवधारणा को स्पष्ट कीजिए। मापन के चार स्तरों — नाममात्र (Nominal), क्रमिक (Ordinal), अंतराल (Interval) एवं अनुपात (Ratio) — की चर्चा कीजिए तथा डेटा विश्लेषण में उनके महत्व को स्पष्ट कीजिए।
Answer :
Word Count : 503
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Skip in 10
मापन (Measurement) से आशय किसी वस्तु, व्यक्ति, घटना या विशेषता के गुणों को निश्चित नियमों के आधार पर संख्यात्मक मान प्रदान करने की प्रक्रिया से है। Business Research में मापन का उपयोग ग्राहकों की संतुष्टि, आयु, आय, ब्रांड पसंद, खरीद व्यवहार, कर्मचारियों के प्रदर्शन आदि को व्यवस्थित रूप से मापने के लिए किया जाता है। दूसरी ओर, स्केलिंग (Scaling) वह प्रक्रिया है जिसके द्वारा किसी विशेषता की मात्रा, तीव्रता या प्रतिक्रिया को एक निश्चित पैमाने पर व्यक्त किया जाता है। उदाहरण के लिए, ग्राहक संतुष्टि को 1 से 5 तक के पैमाने पर मापना स्केलिंग का उदाहरण है। सही मापन और स्केलिंग से प्राप्त डेटा अधिक
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