Question
Yield Management
Answer :
Word Count : 256
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Skip in 10
Yield management, also known as revenue management, is a strategic approach used in the marketing of services to maximize revenue by selling the right service to the right customer at the right time for the right price. It is particularly relevant in industries where services are perishable, such as airlines, hotels, car rentals, and event management, where unused capacity cannot be stored or sold
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