Socially responsible marketing (SRM), sometimes referred to as ethical corporate marketing or green marketing, are practices that some companies adopt to acknowledge the larger social and environmental impacts of their products and services. SRM signals to consumers that the company takes responsibility for and aims to reduce the negative consequences of its operation. These practices fall under the larger rubric of corporate social responsibility (CSR) but are easily conflated with opposing practices: socially irresponsible marketing (SIM), more commonly referred to as greenwashing, the corporate practice of masking poor social/environmental records with deceptive ad campaigns that boast of their socially/environmentally responsible behavior/commitment.

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