IGNOU MJM 21 2026 - Write a sports column about the commercialization of non-cricket, indi

Question

Write a sports column about the commercialization of non-cricket, indigenous Indian sports leagues such as Kabaddi and Kho-Kho. Is the glamour of television leagues helping to protect traditional sports, or is it diminishing their unique cultural characteristics?

06 Feb 2026

Answer :

Word Count : 1009

The floodlights come on, the music surges, and players stride into packed arenas wearing branded jerseys while commentators build drama for millions watching at home. Scenes like these were once reserved almost exclusively for cricket in India, but today leagues dedicated to Kabaddi and Kho-Kho have claimed a prominent space in the televised sports landscape. As these indigenous games move from dusty village grounds to glossy broadcast studios, the central question emerges: does commercialization protect and revive traditional sports, or does it reshape them so deeply that their cultural roots begin to fade? From a reporting perspective, the transformation of Kabaddi through the Pro Kabaddi League offers one of the clearest examples of how television glamour can revive a sport that was once considered marginal in the national imagination. Attendance figures, sponsorship deals, and player salaries have risen dramatically since the advent of professional leagues. Interviews with players reveal stories of financial stability and recognition that were almost unimaginable a decade ago. Where earlier generations struggled for institutional support, today’s athletes sign endorsement contracts and attract youth participation across urban and rural regions alike. By amplifying visibility through media coverage, leagues have made indigenous sports aspirational, especially for young athletes seeking alternatives to cricket’s crowded pathway. The commercialization process has also driven professionalization in training, management, and sports science. Coaches now use data analytics, physiotherapy, and structured fitness regimes to enhance performance. Journalistic observation shows that this shift has not only improved the quality of play but has also legitimized these sports within broader sporting discourse. Coverage in mainstream media outlets has elevated Kabaddi and Kho-Kho from regional pastimes to nationally recognized competitions. Television narratives frequently emphasize players’ grassroots origins, creating compelling human-interest

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