Question
What is sampling? What is its role in carrying out survey?
Answer :
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Sampling is the process of selecting a representative subset of individuals, units, or elements from a larger population for the purpose of collecting data and drawing conclusions about the entire population. Since it is often impractical, costly, or time-consuming to study every member of a population, researchers use sampling to obtain reliable information with fewer resources. The selected group, known as the sample, should accurately reflect the characteristics of the population so that the findings can be generalized with a reasonable degree of confidence. Sampling is an essential component of survey research because the quality and validity of survey findings largely depend on how the sample is selected. A properly designed sampling procedure minimizes bias, improves accuracy, and ensures that different sections
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