Question
What is ‘Promotional Mix’? Discuss the different components of promotional mix of a
Financial Product.
Answer :
Word Count : 519
____ _____ ______ _____ _________ _________ ________ ____ ___.
_________ _______ _______ ___ ______ ___.
___ _____ ____ ________ ________ ________.
_________ _________ ____ ________ ____ ______ ____ _____ _____ ________ _______.
_______ ___ _____ _____ __________ __________ ______ _________.
____ ______ ___ _______ ___ _________ __________.
___ _______ ____ _________ _____ _____ ________ _____ ________ ______.
__________ ____ _________ ___ ______.
_________ ____ ______ ____ ____ _____ _________.
_____ ____ ________ ________ _________ _____ ________ ____ ___ _______.
______ ______ __________ ___ ________ ____ _______ _____ __________ ________ _________.
____ _____ _____ _____ ________ ______ _______ _____.
_______ _______ _______ ____ ____.
__________ _______ _________ _______ ____.
___ ______ _____ ________ _______ __________ ___ ____ ________ _________.
___ __________ __________ _________ _____ ___ ________.
____ ___ __________ ___ ______ _________ ________ ____ ______.
________ _______ ________ __________ ____ ______ ________ _______ _______ ____ _________ _________.
__________ ______ __________ _________ _________.
__________ ______ ___ __________ _________ _____ ___ __________ _________ _______ _________ ___.
______ ______ ________ _______ _______ __________ ___.
_____ ___ _______ _____ ___ _____ ___.
_____ ___ ____ ___ __________ __________.
_________ ___ __________ ________ __________ _____ _______ ____ _______ ____.
_____ ________ _____ _________ ____ ______ _______ ____.
__________ _____ ______ ____ _________ ___ _______.
_______ ___ _________ ____ ________ _________ ____.
_____ _________ _______ _________ __________ ______ ________ ________.
________ ____ _________ _____ ___ ________ ___.
_____ ____ ____ ________ ____ _________ ___ ______ ________ ___ ______ _____.
____ ____ ___ _________ _______ ________ ______ _______ ______ ___ _____ _____.
___ ____ __________ __________ ________.
____ __________ ___ ___ ____ _____.
_______ ____ __________ ______ ________ ________ _________ ________ _______ ______ _______.
____ ________ __________ ________ ____ ___ _________ _______ ____ _______ ____.
_____ _________ _________ ________ _____.
______ _____ _______ ___ _________ __________ _________ _______ ______ _____.
__________ ______ ___ ____ ________ ___ _____ ________.
__________ ____ _________ __________ ___ ________ _____ _________ _________.
_____ _________ ________ ____ ____ __________ ___ __________ _______ _______ ______ ____.
_____ _____ ____ ________ ___ ________ _________ __________ ________ _____ ________.
____ ____ ______ __________ _______ _______ ______ _____ _______ ______ _________.
________ _____ ___ _________ __________ ____.
_______ __________ ______ _________ ________ ________ ______ ________ ________ ___.
________ ___ __________ _____ _____ _______ ______ _____ ______ _____.
______ ____ _____ ______ ____ _________ ____ __________ _______ ______ ________.
________ _________ ______ ____ ___.
Skip in 10
Promotional mix is the combination of communication tools used by an organization to inform, persuade, remind, and influence target customers about its products and services. In the context of financial products such as mutual funds, insurance policies, fixed deposits, bonds, pension plans, and other investment instruments, the promotional mix aims to create awareness, build credibility, educate investors, and encourage purchase decisions. Since financial products are intangible, involve varying degrees of risk, and require a high level of trust, an effective promotional mix is essential for successful marketing. The major components of the promotional mix of a financial product are: Advertising: Advertising is a paid form of non-personal communication through television, newspapers, magazines, radio, websites, social media, search engines, and
_____ _________ __________ ___ _________.____ _____ ______ _____ _________ _________ ________ ____ ___.
_________ _______ _______ ___ ______ ___.
___ _____ ____ ________ ________ ________.
_________ _________ ____ ________ ____ ______ ____ _____ _____ ________ _______.
_______ ___ _____ _____ __________ __________ ______ _________.
____ ______ ___ _______ ___ _________ __________.
___ _______ ____ _________ _____ _____ ________ _____ ________ ______.
__________ ____ _________ ___ ______.
_________ ____ ______ ____ ____ _____ _________.
_____ ____ ________ ________ _________ _____ ________ ____ ___ _______.
______ ______ __________ ___ ________ ____ _______ _____ __________ ________ _________.
____ _____ _____ _____ ________ ______ _______ _____.
_______ _______ _______ ____ ____.
__________ _______ _________ _______ ____.
___ ______ _____ ________ _______ __________ ___ ____ ________ _________.
___ __________ __________ _________ _____ ___ ________.
____ ___ __________ ___ ______ _________ ________ ____ ______.
________ _______ ________ __________ ____ ______ ________ _______ _______ ____ _________ _________.
__________ ______ __________ _________ _________.
__________ ______ ___ __________ _________ _____ ___ __________ _________ _______ _________ ___.
______ ______ ________ _______ _______ __________ ___.
_____ ___ _______ _____ ___ _____ ___.
_____ ___ ____ ___ __________ __________.
_________ ___ __________ ________ __________ _____ _______ ____ _______ ____.
_____ ________ _____ _________ ____ ______ _______ ____.
__________ _____ ______ ____ _________ ___ _______.
_______ ___ _________ ____ ________ _________ ____.
_____ _________ _______ _________ __________ ______ ________ ________.
________ ____ _________ _____ ___ ________ ___.
_____ ____ ____ ________ ____ _________ ___ ______ ________ ___ ______ _____.
____ ____ ___ _________ _______ ________ ______ _______ ______ ___ _____ _____.
___ ____ __________ __________ ________.
____ __________ ___ ___ ____ _____.
_______ ____ __________ ______ ________ ________ _________ ________ _______ ______ _______.
____ ________ __________ ________ ____ ___ _________ _______ ____ _______ ____.
_____ _________ _________ ________ _____.
______ _____ _______ ___ _________ __________ _________ _______ ______ _____.
__________ ______ ___ ____ ________ ___ _____ ________.
__________ ____ _________ __________ ___ ________ _____ _________ _________.
_____ _________ ________ ____ ____ __________ ___ __________ _______ _______ ______ ____.
_____ _____ ____ ________ ___ ________ _________ __________ ________ _____ ________.
____ ____ ______ __________ _______ _______ ______ _____ _______ ______ _________.
________ _____ ___ _________ __________ ____.
_______ __________ ______ _________ ________ ________ ______ ________ ________ ___.
________ ___ __________ _____ _____ _______ ______ _____ ______ _____.
______ ____ _____ ______ ____ _________ ____ __________ _______ ______ ________.
________ _________ ______ ____ ___.
IGNOU ACADEMY
Your IGNOU journey, made easier.
- Solved Assignments
- Study Notes
- Guess Papers
- Question Papers
Continue Reading — It's Free
Sign in with Google to unlock more of this answer.
✓ Free access
✓ Unlock up to 60% of the answer
✓ No payment required
✓ Unlock up to 60% of the answer
✓ No payment required
Quick Google sign-in. No separate registration form.