Comment on the nature and content of films in Bollywood in the recent years. Explore the dynamics of this parallel industry
In recent years "Bollywood" cinema has become increasingly viewed as a key component in Indla's attempt to transmit indigenous values, cultures, and tradi- lions to global audiences. Conversely, theorists also suggested that, as a result of globalization, Hindi cinema has lost much of its cultural uniqueness and is becoming increasingly Westernized. We conducted an extensive survey of more than 400 Indian film vievvers residing inside and outside of India. viewers perceived the presence of Indian and globalized influences in Bollywood film content, particularly when compared to a content analysis of the highest-grossing Hindi films and to their own daily practices. Overall the respondents perceived that Bollywood's dominant con- tent was infrastructural/y modern, geographically external, and pop-cultural in orientation, while thew own practices emphasized culturally Eastern, infrastruc- turally modern, and pop-cultural perspectives.
The second research question sought to determine what differences existed with respect to geographical, cultural, political, Institutional, and media-oriented perceptions and practices of
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