What are the differences in characteristics of traditional media and new media? Discuss how TV keeps its audience engaged?
The mediascape has been witnessing massive changes in the last 20 years or so. From being dependent on ‘Traditional or Old Media’, we’ve shifted to the use of ‘New Media’. Whereas the traditional forms like print, films, TV, and radio constitute Old Media, New Media primarily includes computer technology, the Internet and smart phones.
differences are -
From Consumer to “Prosumer”
The older forms of media forced the audiences to be passive consumers of the content provided to them, in the sense that there was only so much that they could do.
The new forms of media allow the audiences to not only consume content, but also produce content. Therefore we’re becoming Prosumers: producers+consumers. Earlier the audiences could only read or watch news. Today they can produce news through blogs, social media or Citizen Journalism portals.
The Use of Multimedia
Print media for example, only uses text and still images. Electronic media uses a number of codes, still and
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