Folk media can play a vital role in communicating to and with the people, particularly, in rural areas, including the modern messages. They can be effective mass media for preventing the tribals and the illiterates from continuous exploitation, as they do not understand, the language of modern communication. In India folk forms have special significance as mass media. People in remote rural and tribal areas do not have an access to the modern media do not reach these target groups. Here folk forms of communication can help immensely in dissemination of the messages emitted by the electronic media.

In the recent years educationists, media experts and development practitioners have realized the tremendous potential of folk art forms as means of communication with people. Folk media are primarily concerned with appealing to emotions and include strong dimension of communication of message. They constitute an integral part of the culture and tradition of the people and they have instant mass appeal. They function within the cultural framework of the society, which appeals to the audience and thus folk media acquire credibility among masses. Folk media provide for face to face communication. Thus they envisage an audio visual impact as well as maximum audience participation and instant feedback. These media have three major objectives.

1. Aesthetic expression

2. Expressional

3. Communicational

These objectives are realized during performance with simultaneous audience involvement creating a live and direct dialogue with the audience. Folk media convey developmental and educational messages through entertainment, colour, costume, dance and music remain the heart of the folk theatre. Thus, on one hand it gives expression to the life style and values of the people in spoken word and song, rhythm and spontaneous choreography, on the other hand it acts as a most persuasive communicator and an effective corrective