Question

Discuss the role of hotels in business travel.

09 Mar 2018
Answer :
Word Count : 912

Role of the hotel is to provide the facilities and services needed to assist in the execution of meetings, conventions, and expositions. Hotels, besides their primary function of providing accommodation to the business travellers have to cater to their other requirements. In the past, when people thought about the role of the hotel facility, they thought of rooms and food. Today the hotel is much more intricately involved with the overall planning and execution of the meetings. This involvement may include helping to design and market the programme, assisting in the planning of hospitality programmes, theme parties, and sporting events, and training new meeting planners. Many of the major convention hotels actually go so far as to provide training seminars for the meeting planner. Hilton Hotels has designed a Host a Host (Hilton on-site Training) programme to improve communication between the host property and planner. This programme gives the planner the insights into the inner working of the hotel, thus stripping away any lines of miscommunication and ultimately increasing the efficiency from both sides  Sheraton has a similar programme called Sheraton Showcase, which “teaches planners the ABCs and XYZs of meeting planning.

Although the practices just discussed are good business, they are also just another sign of the growing emphasis placed on service. Quality service is the buzzword of the times. Increasing competition in an overbuilt economy had forced the hospitality industry to re-evaluate all its affected areas of the industry, but none more than those

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