IGNOU MEDS 8 2018 - What do you mean by attributes of innovations ? Explain the role of an

Question

What do you mean by attributes of innovations ? Explain the role of any two attributes in the adoption of innovations, with examples.

18 Mar 2020

Answer :

Word Count : 733

In the context of Extension Communication and Diffusion of Innovations for Development, the term "attributes of innovations" refers to the characteristics or qualities of an innovation that influence its rate and extent of adoption among potential users. These attributes are critical as they determine how individuals perceive the innovation and decide whether or not to adopt it. According to Everett Rogers’ *Diffusion of Innovations* theory, five primary attributes of innovations significantly impact their adoption: relative advantage, compatibility, complexity, trialability, and observability.

### Attributes of Innovations

1. Relative Advantage
This refers to the degree to which an innovation is perceived as better than the idea, practice, or product it replaces. The greater the perceived advantage, the more likely the innovation is to be adopted.

2. Compatibility
This attribute measures how well the innovation aligns with the existing values, past experiences, and needs of the potential adopters. Innovations that are more compatible with the social and cultural framework of the community are adopted faster.

3. Complexity
This refers to the

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