IGNOU TS 1 2018 - What are the various modes of tourism promotion? Discuss role of socia

Question

What are the various modes of tourism promotion? Discuss role of social media in tourism promotion

08 Mar 2018

Answer :

Word Count : 1017

Various modes of tourism promotion are -

Creating an Identity

The objective of tourism promotion is to create an interest in the destination and the product it offers. One of the most effective ways to turn that interest into a lasting impression, thereby establishing a brand, is to develop an identity for the destination that helps it not only find a place in the market, but also stand out from the rest. For example, Hershey, Pennsylvania's motto, "The sweetest place on earth," immediately ties it in to its candy-making fame and creates a positive and friendly identity for what might otherwise be an obscure town. Once your logo and motto have been developed, they should be used in any and all destination marketing to ensure that a steady and consistent message reaches the traveling public.

Partnerships

The process of linking up your small tourism business with others in the area can help you to dramatically increase the number of consumers you are able to reach while halving the expenses involved. Partnerships should be formed on a common sense basis, so that they only involve other businesses who share a customer base, not compete for it. For example, as an independent hotel you don't want to team up with a chain property across town or

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