What are the various modes of tourism promotion? Discuss role of social media in tourism promotion
Various modes of tourism promotion are -
Creating an Identity
The objective of tourism promotion is to create an interest in the destination and the product it offers. One of the most effective ways to turn that interest into a lasting impression, thereby establishing a brand, is to develop an identity for the destination that helps it not only find a place in the market, but also stand out from the rest. For example, Hershey, Pennsylvania's motto, "The sweetest place on earth," immediately ties it in to its candy-making fame and creates a positive and friendly identity for what might otherwise be an obscure town. Once your logo and motto have been developed, they should be used in any and all destination marketing to ensure that a steady and consistent message reaches the traveling public.
Partnerships
The process of linking up your small tourism business with others in the area can help you to dramatically increase the number of consumers you are able to reach while halving the expenses involved. Partnerships should be formed on a common sense basis, so that they only involve other businesses who share a customer base, not compete for it. For example, as an independent hotel you don't want to team up with a chain property across town or you risk losing instead of gaining customers. Ideally the partnership allows the presentation of both brands in a way that makes sense to the customer. A small hotel that offers discount rates to a nearby amusement park, or a restaurant that features free appetizers for guests of the local B&B;, allows both businesses to benefit from the relationship as well as the consumer.
Business Development Managers
Business development managers or outside sales managers are a driving force in the promotion of travel and tourism worldwide. They are supplied with marketing materials and promotional offers by their companies and sent out into the market to find new customers. BDM's embody the old school face-to-face methods of sales promotion in contrast to Internet marketing and other less personal modern techniques. People matter, and the
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