Question

What are the unique characteristics of Rural Consumer ? Explain in brief. How these characteristics Present unique marketing
challenges at the time of marketing in rural areas with respect to consumer durables ? Explain with examples.

20 Apr 2018
Answer :
Word Count : 646

Rural consumers possess unique characteristics that distinguish them from their urban counterparts, and understanding these traits is crucial for successful rural marketing strategies. The rural market is diverse and complex, and marketers need to tailor their approaches to address the specific needs and preferences of rural consumers. Here are some of the unique characteristics of rural consumers and the corresponding challenges in marketing consumer durables to them:

### Unique Characteristics of Rural Consumers:

1. Low Income Levels:
   - Many rural consumers have lower income levels compared to their urban counterparts. This affects their purchasing power and affordability of consumer durables.

2. Limited Literacy Levels:
   - Educational levels in rural areas are often lower, leading to limited awareness and understanding of sophisticated consumer products. This influences purchasing decisions based on practicality and simplicity.

3. Traditional Lifestyle:
   - Rural communities often maintain traditional lifestyles, and their preferences may be rooted in cultural values and practices. Marketers need to align products with these cultural sensitivities.

4. Agricultural Dependency:
   -

__________ ______ ___ _____ _________ _____ ____ _______ _________.
_____ ______ _______ ______ ______ _________ __________ ________ __________ _____ ____ _____.
____ ____ ________ _______ ____ ___ __________ ________ _______ ________.
_________ _______ ____ ___ ____ ___.
______ _______ ________ _________ ___ ______ ________.
____ _________ __________ _________ _______ ____ ________ ________ _______ _________.
_______ __________ _________ ______ ___ __________ ________ ___.
__________ _____ __________ ________ ___ _____ _____ _____ _____ ______.
___ ____ _______ ____ ___ __________ ___ ____ _______ __________.
_____ _________ ________ ________ ________ ______ _____ ___ __________ __________ _______.
____ __________ ____ _________ ______ ____ __________ ___.
________ ________ __________ _____ _________ _____ _____ ___ ___ ______ _____ ______.
_______ _______ ____ ____ __________ ___ ________.
__________ ___ ____ _____ _________.
__________ ____ ______ _________ _________ __________ _________ _____ _________.
__________ _____ _________ ________ ________ ______ ______.
_________ ______ _________ ______ ___ __________ _______.
_____ __________ ________ ________ __________ ____.
____ ______ _____ _________ ___ _______ ____ _________ _____.
___ __________ ___ __________ _____ ______ ___ _______ ____ __________.
____ ____ _____ _________ ____.
____ ______ ________ ____ _______ ______ _____ ___ _______.
_________ _______ _________ _________ ________ _______ ______ ___ _________.
____ ___ ________ _________ _______ ________ ____ ___ ______.
________ _______ _______ ________ ______ _________ ___ ____ ___ ____.
________ ___ ________ _____ _____ _________ _________ __________ ________ ________ ________.
_____ _____ ___ __________ ____ _________ _____ _______ __________.
________ ______ ___ ________ ___.
_______ ______ ______ ______ ___ ____ ____ __________.
_________ ________ _________ __________ __________.
____ ______ ___ _______ _________ _________ ______ ________ _____ _______.
_________ _____ __________ _________ __________ _____ ___ ____ _________ ________ ________.
______ ____ ___ _________ _____ __________ __________ _______ __________ ____ ________ ___.
_____ _________ _______ ___ ________ ___ ______ ______.
_________ ______ ________ ______ ______ __________ _______ ______ _____.
______ ___ ___ ___ _________ ____.
____ ______ __________ _________ ___ _________.
_____ _________ _____ ________ ________ ___.
___ _______ ________ _________ ______.
__________ ________ _________ ________ ____.
_______ ________ ___ __________ _______ _______.
_________ _______ ______ __________ ________ ___ _______ __________.
_________ _____ ________ _______ _________ _____ _____ __________.
_____ __________ __________ __________ _________ ______ _________ ___ ___ ______ ____.
______ _________ _______ _____ ______ ____ _______ _________ __________.
_____ __________ _______ _______ _______.
____ _______ ___ ________ ______ _________ __________ __________ ______ ____ ______.
__________ ________ _________ __________ _____ _________ _________ ____ ___ _________.
_______ ________ _________ _____ ________.
_________ _________ _______ ______ _______ ______ ____ ________.
___ _____ ____ __________ _______.
_________ _________ ___ ___ _________ ____.
____ _______ _______ _______ _______ _____ _______.
____ ____ ________ ________ ________ __________.
__________ _______ ___ ________ ___ ________ ___ ___ _________ ______ ______ ______.
________ ______ ____ ____ _____ ______ _____ ______ _____.
______ _________ _____ _________ _______ ____ ________.
_____ _______ ______ ______ __________ ____ _____.
________.
IGNOU ACADEMY
Your IGNOU journey, made easier.
  • Solved Assignments
  • Study Notes
  • Guess Papers
  • Question Papers
Call Us WhatsApp
STUDY • PREPARE • SUCCEED
Skip in 10
Related Questions

Case : The Promotional Plan :
A company into Consumer Electronics Market operating in Urban Market has decided to penetrate into Rural Markets. They are into colour Televisions; Refrigerators and all domestic appliances. They want to create brand awareness brand preference for their products in Rural Markets. They have hired an Advertising Agency
for this purpose. Following questions needs to be answered by you as Marketing Manager of the Company.
(a) What type of promotional campaign strategy can be used to target dealers/
opinion leaders and also consumers ?
(b) To target rural masses, what type of media Campaign strategy can be used to extensively case rural masses ? Discuss, by
taking any Indian state of your choice.

Buying Behaviour process in buying Tractors.

What can be the various pricing methods and strategies that can be used and adopted in rural markets ? Illustrate your answer with the help of suitable examples from the FMCG sector.

What are the unique characteristics of Rural Consumer ? Explain in brief. How these characteristics Present unique marketing
challenges at the time of marketing in rural areas with respect to consumer durables ? Explain with examples.

Different media used for reading rural Consumers.

What are the differences in Urban - Rural Market Research ? Illustrate with examples. Name the organizations involved in Rural Research. It as a researcher you have to collect the information on
the attributes that rural people look in a two wheeler, how will you proceed with your research ?

Use of Sales Promotion in Rural Markets.

IGNOU Solved Assignments Assignments Ignou Projects Project Previous Year Solved Exam Papers Notes Notes Sample Question Papers Sample Question Papers
Login
Top
📞
Call Support Instant phone assistance IGNOU MS 611 2017 - What are the unique characteristics of Rural Consumer ? Explain in bri | IGNOU Academy
→
🟢
WhatsApp Chat Fast live messaging
→
Email Us Business enquiries & support
→