Retail pricing strategies refer to the various methods adopted by retailers to set the selling price of products in order to attract customers, remain competitive, and achieve desired profit margins while maintaining ethical standards in business practices. One of the most common strategies is cost-plus pricing. Under this method, the retailer calculates the total cost of the product, including purchase cost, transportation, and overhead expenses, and then adds a fixed percentage of profit. This strategy is simple and ensures that costs are covered, but it may ignore market demand and competition. Another important strategy is competitive pricing. In this approach, retailers set prices based on competitors’ pricing structures. They may choose to price products slightly lower, equal to, or higher than competitors depending on their market positioning and brand image. Ethical considerations are important here, as unfair practices like predatory pricing or price fixing can harm market competition and violate business ethics. Penetration pricing is used when a retailer enters a new market or launches a new product. The prices are initially set low to attract customers and