Entrepreneurship begins with the recognition of an opportunity, and business ideas are the foundation upon which enterprises are built. Business ideas do not emerge randomly; they are usually derived from systematic observation, creativity, and analysis of the environment. One of the most common sources of business ideas is market needs and problems. When entrepreneurs identify unmet needs, inconveniences, or gaps in existing products and services, they can design innovative solutions. For example, increasing demand for convenience has led to the growth of home delivery services and digital payment systems. Closely related to this is customer feedback, which provides direct insight into dissatisfaction, preferences, and emerging expectations. Another important source is changes in technology. Technological advancements often create entirely new industries or transform existing ones. Innovations in artificial intelligence, renewable energy, and biotechnology have opened vast entrepreneurial possibilities. Similarly, changes in government policies and regulations act as catalysts for new ventures. Liberalization policies, tax incentives, and environmental regulations often create new market spaces. Social and demographic changes also generate ideas. Shifts in population age, urbanization, income levels, lifestyle patterns, and cultural values influence consumption patterns and create