IGNOU BCOS 185 2025 2026 - Briefly explain the strategies that the entrepreneur should frame in m

Question

Briefly explain the strategies that the entrepreneur should frame in marketing mix of rural population.

08 Sep 2025

Answer :

Word Count : 293

Marketing to a rural population requires an entrepreneur to carefully adapt the traditional marketing mix—product, price, place, and promotion—to the unique characteristics of rural markets. First, in terms of product strategy, entrepreneurs should focus on affordability, durability, and relevance to the rural lifestyle. Products should meet the specific needs of rural consumers, often emphasizing simplicity, ease of use, and value addition. Local preferences, cultural practices, and seasonal variations must also be considered while designing or modifying

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