Core values are the fundamental beliefs and guiding principles that shape individual behaviour, organizational culture, and community development. In the context of Promoting Enterprise and Economic Development with special reference to Youth and Health, the theory of core values explains how deeply held ethical principles influence decision-making, social responsibility, entrepreneurship, and sustainable development. Core values serve as a moral framework that enables young people to make responsible choices while balancing economic goals with social well-being. The theory of core values suggests that every individual and organization possesses a set of enduring beliefs that determine attitudes, priorities, and actions. These values remain relatively stable over time and influence how people respond to opportunities, challenges, and ethical dilemmas. They are learned through family, education, culture, religion, and