Question
The Psychoanalytic Theory of Freud
Answer :
Word Count : 259
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The psychoanalytic theory of Sigmund Freud explains human behaviour by focusing on unconscious motives and internal psychological conflicts. According to Freud, much of human behaviour is driven not by rational thinking but by hidden desires, instincts, and emotions that operate below the level of conscious awareness. This theory has been widely applied in understanding consumer behaviour, as buying decisions are often influenced by unconscious needs rather than logical evaluation alone. Freud proposed that personality consists of three interacting components: the id, ego, and superego. The id represents primitive instincts and seeks immediate pleasure, such as desire for comfort,
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