IGNOU MNM 22 2026 - The growing popularity of electric vehicles (EVs) in India has involve

Question

The growing popularity of electric vehicles (EVs) in India has involved significant consumer hesitation, comparison, and post-purchase discussion. Analyse the consumer buying process for EVs by examining problem recognition, information search, evaluation of alternatives, and post-purchase behaviour.

(Relevant Units: Unit 13 - Problem Recognition; Unit 14 - Information Processing; Unit 15 - Alternative Evaluation; Unit 16 - Post-purchase Behaviour)

06 Jan 2026

Answer :

Word Count : 466

The consumer buying process for electric vehicles in India begins with problem recognition, which is shaped by rising fuel costs, environmental concerns, government regulations on emissions, and increased awareness of sustainable mobility. Consumers start perceiving a gap between their current situation of owning or using conventional petrol or diesel vehicles and a desired state that includes lower running costs, reduced carbon footprint, and long-term savings. Urban congestion, frequent fuel price hikes, and discussions around climate change further intensify this recognition. At the same time, anxiety related to pollution and a growing social emphasis on responsible consumption make EVs appear as a viable solution, though concerns about charging infrastructure and battery life coexist at this stage. Once the need is recognized, consumers engage in extensive information search due to the high involvement and perceived risk associated with EV purchases. Internal search includes prior knowledge, personal experiences with two-wheelers or hybrid vehicles, and word-of-mouth from peers who have adopted EVs. External search becomes more dominant, involving online reviews, comparison websites, brand websites, dealership visits,

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