SWOT Analysis is a strategic tool used in marketing management to evaluate the internal and external factors that can impact an organization’s performance. It stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths are internal attributes that give a company a competitive advantage, such as strong brand equity, loyal customer base, efficient distribution channels, or advanced technology. Identifying strengths allows a company to leverage these assets to achieve marketing objectives effectively. Weaknesses are internal limitations that may hinder performance, like poor brand recognition, limited resources, lack of skilled personnel, or weak online presence. Recognizing weaknesses helps marketers