Question
Customer Needs and Wants
Answer :
Word Count : 99
| Basis of Difference | Customer Needs | Customer Wants |
|---|---|---|
| Meaning | Basic requirements essential for survival or functioning. | Desires or preferences shaped by culture, personality, and marketing. |
| Examples | Food, water, shelter, clothing, safety. | Pizza, branded clothes, luxury house, smartphone. |
| Importance | Must be satisfied _________ ________ ___ __________ ________ _____ _____ ______ ___ _______. _____ _____ _______ ________ _________ _________. _________ _______ ______ _____ ___ ___ _____. ________ _____ __________ __________ _____ ________ _________ _______ __________ __________ __________ _______. ____ __________ _______ ________ _____ ___ __________ ________ ______. ________ _______ ___ ________ _________ ____ ____. ________ _________ _________ ___ _______. _________ __________ ________ _______ _______ _____ ____ _______. __________ _______ _______ _________ _________. IGNOU ACADEMY Your IGNOU journey, made easier.
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