Rapport building is the process of establishing a relationship of trust, understanding, cooperation, and mutual respect between the researcher and the participants. It is an essential component of research, particularly in qualitative studies where the researcher interacts directly with individuals or groups through interviews, observations, focus group discussions, and case studies. Effective rapport helps participants feel comfortable, valued, and respected, enabling them to share accurate, honest, and detailed information. Without rapport, respondents may hesitate to disclose their true opinions or experiences, reducing the quality and reliability of the collected data. The primary objective of rapport building is to create an atmosphere in which participants are willing to cooperate freely. Researchers must introduce themselves clearly, explain the purpose of the study, and assure participants that their responses will remain confidential and will be used only for research purposes. Transparency regarding the objectives, procedures, and expected outcomes of the research increases participants' confidence and willingness to participate. Respect for participants is a fundamental principle of rapport building. Researchers should treat every participant with dignity regardless of age, gender, education, occupation, culture, or social status. They should avoid making