Pure research, also known as basic or fundamental research, refers to systematic inquiry conducted with the primary aim of advancing knowledge and theory rather than solving an immediate practical problem. In the context of Communication Research Methods, pure research focuses on understanding how communication processes work, how meanings are constructed, how media influences individuals and society, and how communication systems evolve over time. The emphasis is on explanation, conceptual clarity, and theory building rather than direct application. In communication studies, pure research seeks to explore foundational questions such as how messages are interpreted, how attitudes are formed through communication, how media frames shape public understanding, or how interpersonal and mass communication function within cultural and social structures. Researchers engaged in pure research