Prepare a communication strategy to generate awareness on the need for toilets for women in the rural areas.
For communication strategy to succeed it is imperative that all elements of communication should work in tandem and complement each other. The mass communication campaign to generate awareness will not be able to meet the target on its own unless and until it is supported with relevant communication/information at the grass root level. The continuous monitoring and supervision of the communication as well as the entire process is important to understand the elements that are working and also to get an idea to modify the communication if needed. Following activities needs to be ensured to achieve optimum results
1. Training and Capacity Building of Implementers – Since the program involves various partners who might not be communication specialist, it is important to train them with the help of necessary inputs to ensure the right message is communicated in the right manner to the audiences. Workshops and seminars can be organized to train the implementers.
2. Implementation of communication strategy- The implementers
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