Question
Mention the salient features of National Tourism Policy 2002 in brief.
Answer :
Word Count : 325
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The National Tourism Policy 2002 was formulated by the Government of India to position tourism as a major engine for economic growth and employment generation. One of its important features was the focus on sustainable tourism development. The policy emphasized the need to protect and preserve the country’s natural, cultural and historical heritage while promoting tourism activities. It encouraged responsible tourism practices so that tourism development does not harm the environment or local communities. Another significant feature of the policy was the promotion of India as a global tourist destination. The government aimed to develop a strong brand image of India in the international market. For this purpose, marketing strategies such as the “Incredible
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