IGNOU MVE 6 2017 - What is „AIDAâ€Ÿ and how is it important for a marketer

Question

What is „AIDAâ€Ÿ and how is it important for a marketer

06 Mar 2018

Answer :

Word Count : 318

AIDA is an acronym that represents a classic and fundamental model in the field of sales and marketing. It stands for Attention, Interest, Desire, and Action, and it describes the four sequential stages that a consumer typically goes through before making a purchase decision. AIDA is essential for marketers because it provides a structured framework for understanding and influencing the consumer's buying journey.

1. Attention: This is the initial stage

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