IGNOU BEE 2 2018 - List the different tools used for customer analysis. Outline their fea

Question

List the different tools used for customer analysis. Outline their features. How do they benefit the utilities?

28 Mar 2018

Answer :

Word Count : 611

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that's where hiring someone to really dig into all of the reports can be vital.

The rule that is often referenced in this regard is the 90/10 rule, so if you have $100 to spend on analytics, spend $10 on reports and data, and $90 on paying someone to filter through all of that information. Because without a proper understanding of the information these services will provide you with, it remains just raw data.

"Investing in people and the tools that those people need to be successful is key, “notes Bryan Eisenberg, author and marketing consultant. "But it's the people who can understand that data that really matter."Â

You obviously won't use all of these tools all of the time, but it's beneficial to know about some of the

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