IGNOU MNM 25 2026 - In recent years, brands have increasingly faced online reputation chal

Question

In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism.

Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.

(Relevant Units: Unit 13 - Digital PR; Unit 15 - Reputation Management; Unit 16 - Issue Management)

06 Jan 2026

Answer :

Word Count : 369

In recent years, the edtech brand Byju’s has faced significant online reputation challenges arising from customer complaints, financial controversies, layoffs, and critical media coverage that spread rapidly across digital platforms. The case illustrates how digital public relations tools are central to managing reputation and issues in the online space, especially when negative narratives gain momentum through social media and online news portals. As criticism intensified on platforms such as X, LinkedIn, YouTube, and consumer forums, digital PR tools were used to monitor conversations and identify key issues driving public sentiment. Social listening tools enabled the brand to track misinformation, recurring complaints related to aggressive sales practices, and concerns about employee welfare. This data-driven monitoring helped prioritize responses and shape communication strategies in real time, which

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