Question
How does Information, Education, and Communication (IEC) help in social mobilization?
Answer :
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Information, Education and Communication (IEC) is a process that informs, motivates and helps people to adopt and maintain healthy practices and life skills. It aims at empowering individuals and enabling them to make correct decisions about safe behaviour practices. IEC also attempts to create an environment that is conducive and supports access to treatment and services for those already infected.
In the absence of a vaccine or a cure, prevention is the most effective strategy for the control of HIV/AIDS and therefore communication is one of the most important strategies in the fight against HIV/AIDS and STDs. The second phase of the National AIDS Control Programme (NACP) gives highest priority to an effective and sustained strategy to bring about changes in behaviour to prevent further infection. A full range of activities and approaches from mass media campaigns for the general public to target specific interventions to help individuals to negotiate safer practices are being adopted. IEC programmes have also been integrated in various components of the programme such as STD services, Condom promotion, Blood safety, TIs, etc.
Basic objectives of the IEC strategy:
- To raise awareness, improve knowledge and understanding among the general population about AIDS infection and STD, routes of transmission and methods of prevention.
- To promote desirable practices such as avoiding multi-partner sex, condom use, sterilization of needles/syringes and voluntary donation of blood.
- To mobilize all sectors of society to integrate messages and programmes on HIV/ AIDS into their existing activities.
- To train health workers in AIDS communication and coping
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