The media plays a vital role in shaping public attitudes towards people living with HIV (PLHIV). Responsible and ethical reporting can reduce stigma, eliminate discrimination, spread awareness, and encourage people to seek testing and treatment. In India, where misconceptions about HIV/AIDS still exist in many communities, the media has a significant responsibility to present accurate, balanced, and sensitive information. Several national and international guidelines have been developed to ensure that media coverage of HIV is respectful, factual, and supportive of the rights and dignity of people living with HIV. One of the most important guidelines is to respect the privacy and confidentiality of individuals with HIV. Media organizations should never reveal a person's HIV status without their informed consent. Disclosure of such information without permission violates human rights, may expose individuals to discrimination, and can negatively affect their employment, education, family relationships, and mental well-being. Journalists should obtain proper consent before publishing interviews, photographs, or personal stories. The media should use non-stigmatizing and person-first language. Instead of using labels such as "AIDS victim" or "HIV-infected person," preferred terms include "people living with HIV" or "person living with HIV." Such language recognizes the dignity of individuals and avoids portraying them as helpless or dangerous. Sensational expressions and fear-inducing headlines should also be avoided because they reinforce prejudice and misinformation. Accuracy and scientific correctness are essential in HIV reporting. Journalists should verify all medical information from reliable sources before publication.