Question
‘FM radio are following in the footsteps of private radio stations in terms of their content’. Do you agree with this statement? Give reasons for your answer.
Answer :
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Skip in 10
Content of private radio is better than public one because although it might not be obvious to the casual listener, not all radio stations are created equal. There are two distinct kinds of radio stations: commercial radio and FM Radio . The differences between these two types of stations come down more than just formatting.
Private Radio derives its operating budget from selling advertising. Since they attract those advertising dollars based on ratings, Private Radio stations need consistently large numbers of listeners.
These ratings are used by the station to demonstrate to potential advertisers that buying a commercial spot on the station will reach a significant number of people and is a worthwhile investment. These numbers are also used to price advertising. The more listeners a station has, the more it can
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