IGNOU BFEE 101 2018 - Fear campaigns are counter-productive. Comment

Question

Fear campaigns are counter-productive. Comment

29 Mar 2018

Answer :

Word Count : 186

In many countries of the developed and developing world, fear campaigns were initiated with the reasoning that people would be shocked into behavioural change. However, studies showed contrary results. Since individuals at low risk became irrationally panic-stricken and those at high risk turned away from the messages, this approach did not fulfill the goals. It was found that such messages may provide short-term improvements in

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