The woman-to-woman strategy of communication is an interpersonal approach in which women communicate directly with other women to promote awareness, knowledge, positive attitudes, and healthy practices related to maternal and child health, nutrition, family welfare, sanitation, and child development. It recognizes that women are often the primary caregivers of children and that they have significant influence over family health decisions. By encouraging dialogue among women who share similar social, cultural, and economic backgrounds, this strategy creates an environment of trust, empathy, and mutual learning. It has been widely used in community-based programmes such as Integrated Child Development Services (ICDS), reproductive and child health programmes, breastfeeding promotion, immunization campaigns, and nutrition education. The strategy involves trained women, such as Anganwadi Workers, Accredited Social Health Activists (ASHAs), Auxiliary Nurse Midwives (ANMs), community volunteers, self-help group members, and experienced mothers, who educate and motivate other women in their communities. Communication occurs through home visits, group meetings, mothers’ clubs, demonstrations, storytelling, discussions, counselling sessions, and community events. Instead of relying solely on formal lectures, it emphasizes active participation, sharing of experiences, and problem-solving. One of the fundamental principles of the woman-to-woman strategy is trust and credibility. Women are