IGNOU MS 611 2017 - Channels of Distribution used in Rural Markets for FMCG products.

Question

Channels of Distribution used in Rural Markets for FMCG products.

20 Apr 2018

Answer :

Word Count : 281

In rural marketing, the distribution of Fast-Moving Consumer Goods (FMCG) involves a unique set of challenges and opportunities due to the distinctive characteristics of rural areas. The channels of distribution play a crucial role in reaching and serving the vast rural consumer base.

One prominent channel is the village fair or 'haat,' which serves as a traditional marketplace in many rural regions. FMCG companies leverage these gatherings to directly connect

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