IGNOU MTM 1 2015 - Explain the techniques used in different steps of decision making proc

Question

Explain the techniques used in different steps of decision making process

03 Jul 2018

Answer :

Word Count : 686

In the context of management functions and behavior in the tourism industry, the decision-making process is a crucial aspect that influences the success and sustainability of tourism businesses. Effective decision-making involves a systematic approach that incorporates various techniques at different steps. Below, I will elaborate on the techniques used in each step of the decision-making process in the context of tourism management.

1. Identifying the Problem or Opportunity:

- SWOT Analysis: This technique involves assessing the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of a tourism business. By conducting a SWOT analysis, managers can identify internal strengths and weaknesses as well as external opportunities and threats. For instance, a hotel manager may use a SWOT analysis to understand the market positioning of their property, enabling them to make informed decisions about pricing, marketing strategies, and facility improvements.

- Market Research: Gathering data through surveys, focus groups, and analyzing market trends can help identify emerging opportunities or existing problems in the tourism industry. For example, a tour operator might conduct market research to identify popular destinations or activities that are in high demand among potential customers.

2. Generating Alternatives:

- Brainstorming: This technique encourages a group of individuals to generate a wide range of ideas without judgment. In the

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