A retail store is an important part of the Indian distribution system because it connects manufacturers, wholesalers, distributors and consumers. The retail sector in India is highly diverse and operates through both organised and unorganised formats. A retail store may range from a small neighbourhood kirana shop to a large supermarket, hypermarket, department store or modern e-commerce-supported outlet. The scenario of a retail store in India can therefore be understood through its changing customers, store formats, operations, technology and competitive environment. Traditional retail stores, especially kirana stores, continue to play a significant role in India. These stores are usually located close to residential areas and provide convenience to customers by offering frequently required products such as groceries, household items, personal-care products and packaged foods. Their major strengths include personal relationships with customers, flexible purchasing, home delivery and familiarity with local consumer preferences. Many small retailers also provide credit facilities to regular customers, which helps them maintain customer loyalty. Alongside traditional stores, organised retail has expanded considerably. Supermarkets, hypermarkets, departmental stores, speciality stores, convenience stores and shopping malls