Question
Explain the innovation-decision process model with the help of a diagram.
Answer :
Word Count : 628
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The Innovation-Decision Process model, developed by Everett Rogers in his book "Diffusion of Innovations," describes the process through which an individual or group goes through stages to adopt or reject a new innovation. This model plays a crucial role in Extension Communication, especially in development contexts where spreading new technologies or practices is key to enhancing community welfare.
The process involves five stages, which describe the steps an individual or group takes when making the decision to adopt an innovation. These stages are:
1. Knowledge: This is the initial stage, where an individual or group becomes aware of the innovation. They do not yet know what it is or how it works, but they hear about it through various channels like media, extension agents, or peers. At this stage, information is essential
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