The concept of self and needs hierarchy theory is important in understanding human behaviour, motivation, and the relationship between individuals and their social and environmental surroundings. In the context of sustainable development and environmental issues in the Asian region, understanding human needs and the concept of self helps explain how people interact with natural resources, communities, and development processes. The concept of self refers to an individual’s understanding, perception, and awareness of their own identity, abilities, values, beliefs, and relationship with others and the environment. It includes self-image, self-esteem, and self-awareness. A person’s concept of self influences their decisions, attitudes, and actions. In sustainable development, individuals with a strong sense of environmental responsibility and social awareness are more likely to adopt sustainable practices such as conserving resources, reducing waste, and protecting biodiversity. The concept of self is also connected with the idea of human-environment relationships. In many Asian societies, traditional values emphasize harmony between