Question
Explain the concept and importance of External Environmental Analysis.
Answer :
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External Environmental Analysis is a crucial process in strategic management that involves evaluating the external factors and forces that can impact an organization’s performance. It helps managers identify opportunities, threats, and challenges in the environment that may influence the organization’s strategies and decisions. This analysis typically includes examining the political, economic, social, technological, environmental, and legal (PESTEL) factors that surround the business, as well as industry-specific forces, such as competition, market trends, and customer preferences. One of the key components of external environmental analysis is understanding the macro-environmental factors. These are broader societal forces that shape the landscape in which a business operates. Political factors,
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