The Bullwhip Effect in supply chains refers to the situation where small changes in customer demand at the retail level create increasingly larger fluctuations in orders and inventory as they move upstream from retailer to wholesaler, distributor, manufacturer, and supplier. In retail business, this effect causes unnecessary variations in stock levels, production schedules, and transportation activities. It is called the Bullwhip Effect because the movement of a whip starts with a small motion at the handle but becomes larger at the other end. In retail trade, customer demand often changes due to seasonality, promotions, festivals, price discounts, weather conditions, or market trends. When retailers notice a sudden increase in sales, they may place larger orders to avoid stockouts. Wholesalers interpret these large orders as permanent demand growth and order even more from manufacturers. Manufacturers then increase production and raw material purchases. If the original demand increase was temporary, the entire chain faces excess inventory, storage costs, and wastage. Similarly, if sales decline slightly, the chain may overreact and create shortages later. The Bullwhip Effect creates several problems for retail businesses. First,