E-commerce in the fashion industry refers to the buying and selling of clothing, footwear, accessories, beauty products, and fashion-related items through online platforms. It has transformed the way fashion brands interact with customers by providing a convenient, fast, and personalized shopping experience. Customers can browse products, compare prices, read reviews, and make purchases from anywhere using smartphones, tablets, or computers. Fashion e-commerce includes brand-owned websites, online marketplaces, social commerce platforms, and mobile shopping applications. The rapid growth of internet access, digital payment systems, and smartphone usage has contributed significantly to the expansion of fashion e-commerce. Consumers now expect a seamless shopping experience with attractive product displays, secure payment methods, and quick delivery. Fashion businesses benefit from online selling because they can reach customers beyond geographical boundaries, reduce operational costs, and gather valuable customer data for improving products and services. Fashion e-commerce operates through different business models. Business-to-Consumer (B2C) is the most common model where brands sell directly to customers through their websites or mobile applications. Business-to-Business (B2B) involves transactions between manufacturers, wholesalers, and retailers. Consumer-to-Consumer (C2C) platforms allow individuals to sell pre-owned fashion products through online marketplaces. Direct-to-Consumer (D2C) brands have also become popular because they eliminate