Gestalt Principles of Perceptual Organization

1. Law of Proximity: This law describes elements that are closely placed together and thus perceived as a group. For example, placing a particular shape without proximity , just as the Adidas logo in figure 1, but still perceived as separate shapes.

Figure 1: Law of Proximity

2. Law of Similarity: This law describes placing similar objects with one another. It could be perceived as a pattern or group. For example, placing two distinct shapes in vertical columns.

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