E-marketing refers to the use of electronic and digital technologies to promote products, services, resources and activities of an organisation. In the context of library and information centres, e-marketing involves using websites, e-mail, social media, mobile applications, online newsletters, search engines and other digital platforms to inform users about library services and encourage their effective utilisation. It has become an important managerial tool because libraries increasingly provide electronic resources and remote information services. One major benefit of e-marketing is wider user reach. Traditional marketing methods such as notices, brochures and posters generally reach users who physically visit the library. E-marketing enables libraries to communicate with users irrespective of their location. Students, researchers, teachers and other users can receive information about new resources and services through websites, e-mail and social networking platforms. E-marketing is also cost-effective. Preparing and distributing printed brochures, newsletters and posters involves recurring expenditure on paper, printing and distribution. Digital messages can be created and circulated at comparatively low cost. This is particularly beneficial for libraries operating with limited budgets. A single digital announcement can reach a large number of users without significant additional expenditure. Another important benefit is the promotion of electronic resources. Libraries subscribe to databases, e-journals, e-books, digital repositories and other online information resources. Many users may not be fully aware of these facilities. Through e-mail